TURN INSIGHT INTO ACTION

HOW WE FOUGHT FLONASE®—AND WON

We used social intelligence to hear what allergy sufferers were saying about their symptoms… and it wasn’t pretty. So a hard-hitting message was in order. This TV spot for this nasal allergy upstart increased prescribing by double digits in key allergy markets. Want to know more?

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MAKE 15 SECONDS COUNT

HOW WE GOT ATTENTION IN A CROWDED MARKETPLACE

Without formal research and less than a month to get a spot filmed, edited and on the air, we catapulted MidNite to the attention of insomniacs nationwide. Want to wake up—or shake up—a market?

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BROADEN BRAND APPEAL

OUR STRATEGY FOR IMPROVING THE NETS’ HOMETOWN GAME

The Nets were looking to fill seats at the Barclays Center. Our solution cast a much larger net: Brooklyn! Because when it comes to style, music, art, food, and the edge of authentic culture, there’s no better place to see basketball. Can we talk about improving your strategy?

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FIND THE DIFFERENCE
THAT MATTERS

WHY THIS SOLUTION MATTERED

Key opinion leaders agree that growth velocity should be considered in the selection of an inhaled corticosteroid. This banner helps draw attention to the unique profile of one ICS. Interested in our process for discovering the difference that matters?

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BEAT ALL NORMS FOR
ENGAGEMENT

WHAT DID WE DO TO BEAT THOSE NORMS?

eCRM is a highly cost-effective way to build customer loyalty. But only if it's deployed strategically and appropriately. Glue has developed a few best practices that ensure that this new channel lives up to our client’s––and Glue’s––high expectations. Create more connections with your eCRM.

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INDEPENDENT AND
ENTREPRENEURIAL

Glue has reworked the
conventional model

Our founders come from leadership positions at Havas, Interpublic, Omnicom, and WPP. Partnering with Glue gives clients access to this wealth of experience and insight, delivered through a refreshingly hands-on, streamlined business model. That's just one of the ways Glue offers you big-agency thinking, without the big agency.

NGLCC

Glue is a full-service advertising agency located in Chelsea, New York City. We are a certified diverse supplier.

ALAN ROTHENBERG

PRESIDENT

Alan got his start at a boutique agency, copywriting for a range of consumer products. Making the transition to healthcare at Grey Healthcare Group, Alan readily took to the opportunity to communicate with people who have compelling, unmet needs. His ability to distill complicated scientific ideas into meaningful concepts that can engage their intended targets has made Alan a highly valued team leader.

RECOGNITION: Manny, London and Rx Club Alan graduated with two BAs (music and economics) from Brandeis University

alan@glueadvertising.com | 917.885.7530

CINDY MACHLES

CHIEF EXECUTIVE OFFICER

Cindy started her marketing career at Revlon, Clorox, and Johnson & Johnson, where she gained experience in the consumer categories of packaged goods, food and beverage, and health and beauty aids. Cindy then spent the majority of her career thus far, as the managing partner at Grey Healthcare Group, masterminding strategy and solving problems with the acumen that comes from having sat on the client side of the desk.

RECOGNITION: HBA Rising Star Cindy has an MBA from the University of Chicago and a BS summa cum laude from Boston University

cindy@glueadvertising.com | 917.453.9760

SEE WHAT GLUE CAN
DO FOR YOU

A LOT!

  • Market Priming,
    technology/Disease
    Awareness
  • Branded Science
  • Concept + Creative
    Development
  • Print, Broadcast, Video
  • Websites, Apps, Banners,
    iPad Detailers, GAMING
  • Social Media
  • Access and Pull-Through
  • Sales + Marketing
    Materials

49 WEST 27 STREET
PENTHOUSE 10 EAST
NEW YORK, NY 10001

Ready for your next challenge?
We should connect!

917.453.9760