We used social intelligence to hear what allergy sufferers were saying about their symptoms… and it wasn’t pretty. So a hard-hitting message was in order. This TV spot for this nasal allergy upstart increased prescribing by double digits in key allergy markets. Want to know more?
PLAYWithout formal research and less than a month to get a spot filmed, edited and on the air, we catapulted MidNite to the attention of insomniacs nationwide. Want to wake up—or shake up—a market?
PLAYThe Nets were looking to fill seats at the Barclays Center. Our solution cast a much larger net: Brooklyn! Because when it comes to style, music, art, food, and the edge of authentic culture, there’s no better place to see basketball. Can we talk about improving your strategy?
PLAYKey opinion leaders agree that growth velocity should be considered in the selection of an inhaled corticosteroid. This banner helps draw attention to the unique profile of one ICS. Interested in our process for discovering the difference that matters?
PLAYeCRM is a highly cost-effective way to build customer loyalty. But only if it's deployed strategically and appropriately. Glue has developed a few best practices that ensure that this new channel lives up to our client’s––and Glue’s––high expectations. Create more connections with your eCRM.
PLAYOur founders come from leadership positions at Havas, Interpublic, Omnicom, and WPP. Partnering with Glue gives clients access to this wealth of experience and insight, delivered through a refreshingly hands-on, streamlined business model. That's just one of the ways Glue offers you big-agency thinking, without the big agency.
Glue is a full-service advertising agency located in Chelsea, New York City. We are a certified diverse supplier.
Alan got his start at a boutique agency, copywriting for a range of consumer products. Making the transition to healthcare at Grey Healthcare Group, Alan readily took to the opportunity to communicate with people who have compelling, unmet needs. His ability to distill complicated scientific ideas into meaningful concepts that can engage their intended targets has made Alan a highly valued team leader.
RECOGNITION: Manny, London and Rx Club Alan graduated with two BAs (music and economics) from Brandeis University
Cindy started her marketing career at Revlon, Clorox, and Johnson & Johnson, where she gained experience in the consumer categories of packaged goods, food and beverage, and health and beauty aids. Cindy then spent the majority of her career thus far, as the managing partner at Grey Healthcare Group, masterminding strategy and solving problems with the acumen that comes from having sat on the client side of the desk.
RECOGNITION: HBA Rising Star Cindy has an MBA from the University of Chicago and a BS summa cum laude from Boston University
Peter began his career as a medical journalist before moving on to leadership roles at leading public relations shops, including Ruder Finn, Feinstein Kean Healthcare, and MacDougall Biomedical. His expertise comprises corporate visibility, issues management, media relations, product development and marketing, and regulatory affairs. Peter gravitates towards the complex, which has included antisense therapy, genome-editing platforms, immunomodulatory treatments and the categories of HIV/AIDS, neurology, oncology, and pulmonology.
RECOGNITION: Alumnus of the American Society of Magazine Editors Internship Program at Popular Science; Officer in the Civil Air Patrol, the all-volunteer auxiliary of the U.S. Air Force, which is devoted to search and rescue, disaster assistance, and other missions. Peter has a BA in Biology from Queens College, CUNY.
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